Creative Marrakech
The city has embraced modern creativity with open arms. Creative Marrakech is home to a multitude of art galleries, including Voice Gallery and David Bloch Gallery, and has taken the idea of globalization to the next level. Artists from all over the world come to the city for inspiration and some never leave. This eclectic mix of art and culture is perfect for creating an experience that is both unique and unforgettable. Here are some of the most innovative ways to get inspired in this culturally rich city.
Visit the Ateliers d’ailleurs, which offer workshops in traditional Moroccan art. Ateliers d’ailleurs offer courses and workshops for both professionals and beginners. Some also offer internships. Regardless of your level, the courses are highly immersive, lasting from two to four hours. You can choose to take part in several courses in pottery, zellige mosaics, wood carving, carpet weaving, and more. Many of the Ateliers offer both hands-on classes and individualized attention.
The Hub Creatif is another great place to visit. In addition to hosting events and hosting workshops, the Hub hosts roundtables and networking events. Throughout the city, there are numerous entrepreneurial spaces that foster creativity and innovation. MEPI, founded by Al-Rawabet in 2018, supports 250 companies and 50 “gazelles” – those experiencing a 20% annual growth rate and creating more than 150 jobs. If you’re in the city during the festival, be sure to check out these spaces to get inspired!
In addition to offering end-to-end involvement in the production process, Marrakesh also hosts a wide variety of talented artisans. From traditional Moroccan ceramics to leathercrafts, artisans are combining traditional techniques with modern design. They also have a range of contemporary products, including artisanal jewelry and accessories. Their handmade products have become iconic amongst local residents. A recent collaboration between Dior and local craftspeople produced geometric henna-dyed cushions. Meanwhile, YSL Beauty set up a botanical research center in the Ourika Valley, overseen by a women’s cooperative. These partnerships have sprouted a creative community.
Visiting boutiques is another great way to get inspired in the design industry. Marrakech is home to hundreds of rooftop terraces. The city’s bustling streets may be hectic, but the city’s rooftops are perfect for relaxing and creative pursuits. Norya, a young fashion designer, launched her boutique in 2014 and was able to complete her first collection in 10 days. It is possible to find the perfect Moroccan-inspired gift while you’re in Marrakech.
If you’re a fan of pop culture, visit Riad Yima, where Hasan Hajjaj has transformed a traditional Moroccan house into an upcycled pop-culture wonderland. Norya, a young fashion designer, launched her boutique in 2014 and was able to complete her first collection in 10 days. It is possible to find the perfect Moroccan-inspired gift while you’re in Marrakech. The gallery showcases Hasan’s iconic photographs, upcycled creations, and a cafe. In addition to the art and culture, you can take part in cooking and calligraphy workshops. You can even sign up for a class or attend a concert, or simply relax in one of the cafes nearby.
